The LEGO Group

Making play cool again

Tate Anzur is the agency of record for LEGO Southeast Asia, a newly formed business unit, to drive the brand mission of inspiring builders and becoming a leading toy brand in the region.

Our ultimate mission? To build brand love across Southeast Asia. Supported by in-market partners in Malaysia and Indonesia while developing toolkits for other SEA markets, we champion positive conversations around LEGO play, create meaningful experiences to fuel creativity in the young and young at heart, and make play cool again. From organising workshops that encourage social play and family bonding, to developing content that aids parents in their children’s play development journey, our growing pool of media and social influencer friends become our best ambassadors to champion the value of LEGO play that fits every passion of a child or an adult.

The outcome? We grow advocacy organically for the brand - one LEGO brick at a time!

Media and Influencer Relations

PR Partnerships

Regional Market Coordination


Hashtag Asia Awards 2021

Best Use of Influencers

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