Partnering with our clients to share their stories and successes through integrated and strategic communications.




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There is a fierce love for all that we do.

The Story

Behind these numbers is a people-first, purpose-driven and passionate group of professionals. From the moment we say yes, we are all-in with you and for you. Over the past decade, we have found our own rhythm and style of work - one that combines good timeless comms, with strategies that make sense for its time.

Working integratedly across various communications streams, we support our client-partners in their business and brand goals, and bring about a positive impact to the communities they serve. This is what success means to us.
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Led by a team of big dreamers and even bigger doers.

Yvonne Li

Founder and Managing Director

Khew Shu Ping

Deputy Managing Director Director, Public Relations (Brand and Reputation)

Eileen A. Chua

Senior Director, Public Relations (Arts and Culture)

Tengku Nur Mariam

Director, Brand & Strategy Director, Creative and Social

Tan Jia Yee

Director, Creative and Social

Cherell Soon

Associate Director, Public Relations (Public Affairs and Lifestyle)

Keith Kay

Associate Director, Public Relations (Community)

Tan Wei Shen

Co-Founder and Managing Director, Tate Labs
Let our team of experts make your story succeed.
Our senior management team places itself as the core of the business, to lead each practice with depth and enable cross-practice work with agility. With over a century of combined years of agency experience and deep pride in the work we do, you’re in good company.
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