A partner of Singapore Night Festival (SNF) since 2012, Tate Anzur has proven itself to positively contribute to the success of one of the biggest local festivals year on year.
After a two-year hiatus, Tate Anzur was tasked to communicate SNF’s return, bigger and bolder, and to present the Bras Basah.Bugis District in new light in 2022.
Tate Anzur's integrated communications approach across Public Relations, Social Media and Digital Marketing drummed up loads of excitement. We communicated the festival’s new local positioning through strategic, multiple bursts of activities in the lead up. From behind-the-scenes trishaw rides that we brought media on, to programming guides on social media, Tate Anzur utilised multiple channels to get the Festival’s messaging and exciting offerings to festival go-ers.
This resulted in a record number of media and influencers at the preview, KPIs surpassed, and a precinct that roared to life.