Heritage is a topic close to our hearts, and as the agency on record for the National Heritage Board, our challenge is to inspire Singaporeans to be appreciative and invested in our little island home’s heritage and culture.
And how we do that is by making heritage fun. Stories of our past and places that have stood the test of time don’t have to be boring pages of history.
Whether it is in the way we engage the media (we threw a heritage tea party!), or the experiences we create for events, we always ensure that messages are not just on point - but immersive too. Through strategic counsel and execution of earned media outreach across the Board’s various pillars of focus, we have successfully translated efforts into convincing media stories that in turn swayed public perspectives and allowed all to be more invested in our heritage, and to own it.